The Psychology of Price - Caldwell, Leigh

How to use price to increase demand, profit and customer satisfaction.

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

Tekijät: Leigh Caldwell
Kustantaja: Crimson
Ulkoasu: 232 sivua : kuvitettu ; 22 cm
Julkaistu: 2012
ISBN: 9781780590073
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