Born in 1842 : A History of Advertising - Pincas, Stéphane

Divided by into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on various campaigns. It includes the picture of the camel that originated the Camel package, and the first Coca Cola ad.

Tekijät: Stéphane Pincas, Marc Loiseau ; translation Dan O'Donoghue
Kustantaja: MundoCom
Ulkoasu: 336 sivua : kuvitettu ; 28 cm
Julkaistu: 2006
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